Vision, Mission and Values

Why do so many companies lack creating vision, mission and value statements? In my work I have come across many organizations that simply haven’t put the time and effort into creating them.

Are there really benefits to creating these statements? I say yes, it helps to create alignment within the organization by creating clarity among the leadership team. Providing clarity helps to create a framework or path for all future decisions to be based. True alignment within an organization can only happen when every department and employee understands where they fit in helping to achieve the vision and mission and knowing how they are expected to behave.

These statements also provide the basis for creating the culture you want within your company. It helps the leadership team to be consistent with their messaging to employees  thus reinforcing the values and cultural norms expected from management.

It’s takes a lot of thought and digging deep into why the company should exist but it’s well worth the exercise.

To get started creating your vision, mission and value statements answer these four questions:

  1. Why do we exist?
  2. How do we behave?
  3. What do we do?
  4. How will we succeed?